Thursday, May 15, 2008

An Innovative Ad Campaign!

The picture shows an innovative ad campaign by, TIMES OF INDIA. During its launch of Chennai Edition. An Kolam(Rangoli) in wording's say 'VANAKKAM CHENNAI(Hello Chennai), TIMES OF INDIA'. It obviously attracts people surprisingly, when coming out of their house in early morning.
Great Idea by TOI!
Saw these kind of kolam's in front of many houses around areas like Anna Nagar, nungambakkam, adyar and beasant nagar.